Splickit was founded with the mission of enhancing the relationship between customers and restaurant brands. In 2008 a group of passionate people who love technology, convenience and food got together to found Splick.it. Since then we’ve built our vision by helping customers bypass the line with mobile ordering, get food delivered with a press of a button, earn rewards, receive promos and have a 1:1 relationship with brands they love.

Today, Splick.it powers mobile apps, online ordering and loyalty for millions of users at over 1750 (and growing) restaurant locations . Our goal today remains the same as we continue to enable brands with tools to reach, acquire, and retain customers. We’re continually innovating and creating new technologies that help fulfill our mission.


Tarek Dimachkie

COO Co-Founder and General Manager

Tarek has held various management positions from Fortune 100 companies to Internet startups, leading technical and marketing teams.

Rob Taylor

CEO Co-Founder and Head of Business Development

Rob spent 20 years as an investment adviser and manager with EF Hutton, Paine Webber and Smith Barney. As an investor he has served on the board for numerous start ups and is current on the board for Share Our Strength, a charity committed to ending hunger for kids.

Kevin Sanders

Chief Marketing Officer

Kevin brings a deep and diverse background in marketing to the team having held senior level marketing positions at Pita Pit USA, Timberland, Coleman Outdoors, and Kellogg’s. He is also an adjunct professor of marketing at Gonzaga University where he teaches marketing to the next generation of business leaders.

Kendall Russell

VP of Account Management

Kendall comes to us with a bachelor's degree in Business Management and emphases in Computer Information Systems and Accounting. He has been growing account relationships since 2004 with a strong background in marketing, advertising, and technology. Kendall Russell lives in Denver Colorado and loves to participate in the state's abundant outdoor activities.

Rob Geller


Over 30 years of experience as a fractional C level executive, co-founder, investor and board member with early stage technologycompanies. Fractional C level positions have included CEO, COO and numerous CFO engagements. Expertise in driving creative growth strategies and tactics, value creation, and liquidity events. Experience with angel, venture capital and public financing with a successful track record of investor returns.

Cary Russell

Support Coordinator

Cary brings a world class commitment to customer service and always helping the client. This commitment, coupled with an astute attention to detail and a drive to continually push the needle, represents Splick.it and our core values to the fullest.

Board & Advisors

Jeff Potter

Co-Chairman & Investor

Jeff has over 30 years in the travel and transportation industry and currently serves as the CEO of Surf Air, a new startup aviation company based in California. Previously, he was COO for Intrawest, LLC and also served as CEO for one of its portfolio companies, Alpine-CMH.

Before coming to Intrawest, Jeff was CEO for Exclusive Resorts, LLC where he led the largest Luxury Destination Club through one of the most challenging economic times in recent memory. He remains a Board member for the Steve Case owned company.

Prior to Exclusive Resorts, he was President and CEO of Frontier Airlines. He also held the CEO title with Vanguard Airlines in early 2000.

He serves on the Board for several leading edge tech startups and holds Board positions with Colorado State Bank and Trust, Junior Achievement, and the Metropolitan State University of Denver Foundation.

Dave Hoover

Board Member & Investor

R. David Hoover retired from Ball Corporation as chief executive officer in January 2011 after 41 years of service. He retired as Chairman of the Board of Directors in 2013.

Mr. Hoover serves on the boards of Ball Corporation, Eli Lilly and Company, Energizer Holdings, Inc., Steelcase Inc., and Splick.it. He is a former member of the board of the National Association of Manufacturers and former member and past chair of the Can Manufacturers Institute.

Mr. Hoover is a member and past chair of the board of trustees of DePauw University and serves on the Indiana University Kelley School of Business Dean’s Council. He is also a director of Boulder Community Health and Children’s Hospital Colorado.

Wallace B. Doolin

Board Member

Wally Doolin is Chairman and Founder of TDn2K (Transforming data into knowledge), a performance measurement company. Additionally, he serves as a Trustee Emeritus of the National Restaurant Association and National Restaurant Association’s Education Foundation where he is a past Chairman.

Other current responsibilities include serving as a Board Director for SplickIt, Phase Next Hospitality (a non-traditional operator/franchisee) and Share Our Strength (a non-profit focused on ending childhood hunger in our country).

Previously, Doolin served as CEO of Carlson Restaurants Worldwide, TGI Friday’s, Buca, Inc, La Madeleine and President of Applebee’s as well as board member for Caribou Coffee and Famous Dave’s.

John Spiers

Advisor & Investor

John Spiers is a serial entrepreneur based in Boulder, CO. He co-founded venture-backed LeftHand Networks, a market leader in virtualized, scale-out data storage, and served as LeftHand’s Chief Technology Officer. In 2010 John co-founded NexGen Storage, developing the market’s first data storage system architected for flash memory, and served as NexGen’s CEO.

John was named Ernst & Young Entrepreneur Of The Year Award finalist in 2005 & 2006, and was selected by Boulder Chamber of Commerce for the Esprit Entrepreneur of Distinction award in 2006. John is a graduate from Colorado State University with a degree in Engineering.